Hotels in Serrano - You have many choices when it comes to a place to stay but apartment hotels in Serrano Madrid with swimming pool do seem to be quite popular. If you're not interested in apartment hotels in Serrano Madrid, you can opt for budget or 5 stars establishments that are aplenty here. A hotel Calle Serrano in the budget category provide basic yet cosy rooms at attractive discounted rates. Meanwhile, luxury Calle de Serano hotels Madrid are the perfect acommodation for fashionistas with high disposable income that appreciate the exquisitely designed rooms and suites with exclusive furnishing, plush ambience that comes with impeccable service.

Serrano - Serrano or the 'Golden Street' is where the rich and famous go for retail therapy. Located in Salamanca, one of Madrid's most affluent neighbourhoods, almost the entire stretch of the street is dotted with international brand boutiques. Large and discreet signboards scream prestige and exclusivity as familiar brand names such as Giorgio Armani, Carolina Herrera, Yves Saint Laurent, jostled for attention. Starting from Puerta de Alcalá and for the next 10 blocks, you'll be sorely tempted to shop till you drop, or at least until you max out your credit card. Aside from stand-alone boutiques, there are large department stores such as the El Corte Ingles and ABC Serrano Shopping Centre. Sometimes, it may just be enough to window-shop and watch the others go about with countless shopping bags in their hands.

But despair not for there are other things that you can do here. You could drop by the Museum of Archeology that shares space with the National Library. One of the must-see items is the ancient Visigothic votive crowns that are thought to date all the way to the 8th century. For a bit of respite from the busy shopping streets, go to the Discovery of America Park that commemorates Spain's contribution to the discovery of the New World. The highlight here would be the statue of Christopher Columbus created by Jeronimo Sunol. Another place worth checking is the Castellana Open-Air Sculpture Museum with its fascinating array of abstract and contemporary pieces.